Why is Quality Assurance and Testing Important for Businesses?
The advent of the internet and associated technologies such as the cloud, mobile, social media, analytics and the Internet of Things have whetted the appetite of customers. The entire digital revolution has increased competition in arguably every possible domain. This has presented customers with options that play a significant role in their changing preferences. Customers are no longer satisfied with just routine customer service but want more. The rising expectations have moved from mere satisfaction to delight. Thus, customers, armed with the knowledge of industry best practices and technology, want businesses to incorporate them and deliver. Such changing dynamics of user preferences have forced businesses to opt for digital transformation by using the latest technologies. However, businesses, in the rush to carry out digital transformation to beat the competition, have taken recourse to cutting corners. For them, the focus is more towards developing and delivering new...