Why Is Mobile Test Automation Important To Optimize Your Business Initiatives?
The mobile phone is no longer used as a medium of communication alone, but has been scaled up and transformed as a multipurpose device. With the advent of mobile based applications to carry out a host of functions, customers are spoilt for choice. So, whether it is hiring a cab, shopping, buying a movie, rail or air ticket, or playing games, there is no looking back for the humble smartphone. Moreover, with the humongous spread of the smartphone users across the world, businesses are trying to woo this segment on the go in order to remain competitive. While catering to this highly mobile segment, which majorly influences the marketing trends of the day, businesses are caught between the devil and the deep sea. The challenge is to accelerate the time to market with new applications and also to ensure they remain qualitatively superior as well. In many cases, enterprises are caught between the two imperatives and in the process, choose one at the cost of the other (read quant...